69%
Unanswered calls
of callers who reach voicemail hang up without leaving a message. Most ring the next firm on the list.
Every missed and after-hours call answered, details taken, urgent jobs sent to your engineer.
Thornwell answers missed and after-hours calls, chases quotes and reminds past customers they’re due a service for heating, air con and refrigeration firms.
Example. Your demo is trained on your own business.
Photo: Anıl Karakaya, Pexels
Work leaks out in three places.
Most firms don’t need more leads. They need to stop losing the ones they already get. Keep scrolling to seal them.
55%
Slow quotes
of tradespeople say they’ve definitely or probably lost a job because a quote went out too slowly.
Every quote followed up by text on day 2, 5 and 10, with replies passed straight to you.
£0
Last year’s customers
is what it costs to reach people who already trust you. But nobody reminds them their system is due a service.
Service and maintenance reminders sent at the right time, with bookings taken by reply.
Sources: the 69% figure is research cited by Powered Now (2026); the 55% figure is from Powered Now’s NOW Report on UK tradespeople.
One system, run for you.
You don’t learn new software. You get a weekly summary of calls answered and jobs booked.
Call answering
Picks up the calls you can’t, day or night. Takes the address, the fault and the best number, and texts urgent breakdowns to whoever’s on call.
Missed call from a new number21:47
CallerOur cold room’s at nine degrees and climbing.
ThornwellWhat’s the site address, and the best number for the engineer?
Urgent callout sent to on-call engineer at 21:49
Quote follow-up
Polite text reminders after every quote, so customers who went quiet get a nudge instead of a competitor’s price.
Day 2
Thornwell, by textHi Mark, did the air con quote come through okay? Any questions, reply here.
Day 5
MarkSorry, flat out. Can you do the week of the 17th?
Quote accepted. Passed to your team.
Service reminders
Reminds past customers when their boiler, heat pump, air con or refrigeration is due a service or check, and books them in by reply.
Last serviced 12 months ago
Heat pump, Jan Kowalski
Thornwell, by textHi Jan, your heat pump is due its annual service. Reply with a day that suits.
JanThursday morning works.
Booked: Thursday at 9:00
Google reviews
Asks happy customers for a review once a job is finished, so the next person searching sees why to call you first.
Job finished: boiler service, Stourbridge
Thornwell, by textThanks for having us today. If you were happy, a quick Google review really helps.
CustomerDone. Great job, very tidy.
Built for your trade.
Pick yours and watch a typical enquiry turn into a booked job.
Example conversations. Your demo is trained on your own business.
Missed call from a new number18:20
CallerOur boiler’s locked out and we’ve got no heating.
ThornwellSorry to hear that. What’s the address, and is anyone vulnerable at home?
Caller12 Hagley Road, Stourbridge. My mum’s 84 and staying with us.
ThornwellI’ve marked it priority. The engineer has 8am tomorrow free. Shall I book it?
CallerYes please.
Priority visitBoiler locked out, no heatingStourbridge. Booked for 8:00 tomorrow.
What missed calls cost you.
Move the sliders to match your business. Nothing is sent anywhere.
Count evenings, weekends and calls you couldn’t take on a job.
Work that goes to someone else each month
£0
Thornwell costs £297 a month.
It pays for itself if it saves you 1 job a month.
Live within a week. Keep your number.
- 1
We build your demo
A call line trained on your website, services and area, ready within 48 hours.
- 2
You test it
Ring it, try to catch it out, and tell us what to change.
- 3
Calls divert to it
Unanswered and after-hours calls on your existing number go to Thornwell. Your number stays the same.
- 4
Jobs come in
Every enquiry lands in your texts and email, with a weekly summary of what was booked.
Pay nothing until it books you a job.
No contract. Cancel any month.
Founding firms
3 placesFor the first 3 firms to join
£0
until your first booked job, then £297 a month
- No setup fee
- Call answering, quote follow-up, service reminders and reviews
- Price locked for as long as you stay
Standard
After the founding places are gone
£297
a month, plus £750 setup
- Everything in the founding plan
- Free demo line before you decide
- Monthly, cancel any time
Questions owners ask.
Yes. It says so at the start of every call. It’s polite, quick and sticks to taking details, so callers get an answer instead of a voicemail beep.
Get a free demo line.
Tell us who you are. We’ll train a demo on your business and email you the number to ring.
- Ready within 48 hours
- Free, with no card details
- One email with the demo, no sales calls